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The system is on a tiered structure – Gold and Silver are the first two VIP stages followed by VIPs (those with more than 10,000 VIP points) who get all the bonus and promotional benefits of gold and silver players but also access to a VIP manager, upgrades to Ladbrokes Poker packages and invites to the top sporting events around.


Kate McLennan, Head of Ladbrokes Poker, said: “The principle is quite simple really, in much the same way as customer loyalty schemes are run by retailers such as Tesco and Sainsbury’s – our players will be awarded points each time they play for real with us, regardless of what they spend, and can redeem their points and receive a number of benefits upon reaching one of four levels.”

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