Zynga partners with bwin.party
Thursday, 25 October 2012
Social gaming giant Zynga is about to test the real money online poker waters after agreeing a partnership with bwin.party digital entertainment, the operator of PartyPoker.
The deal will see the the pair launch a new online poker offering in the first half of 2013. Players on the new site, which will be excusive to UK users, will join bwin.party’s existing player pool.
"Bringing together Zynga's expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK," said Barry Cottle, Executive Vice President, Corporate and Business Development, Zynga. "Partnering with an established leader like bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they've been asking us for."
"Today's announcement is another example of our success in leveraging our assets through strategic blue-chip partners," said Jim Ryan and Norbert Teufelberger, Co-CEOs of bwin.party. "Zynga is the world's leader in social games with hundreds of millions of active players worldwide and a significant player base in the UK. We are delighted to have been selected as their chosen partner for this important step in their evolution, and hope to expand our relationship into other products and markets."
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