WSOP online gaming enters Italian market with Microgame

WSOP online gaming enters Italian market with Microgame

Monday, 20 December 2010

The Italian online poker market is closed off from the rest of the world as PokerStars found when they had to launch in order to market online poker to the pasta-lovers of the Mediterranean. However, the World Series of Poker has gotten in on the action and have announced an agreement with Microgame for Italian online poker.

“This agreement is a logical step in our European and global expansion strategy to partner with leading local companies as we look to expand the WSOP brand,” Caesars Interactive Entertainment CEO Mitch Garber wrote in a press release. “Microgame is a clear leader in Italy and we look forward to working hard together to grow the poker market.”

Caesars Interactive Entertainment, the new face of WSOP owners Harrah’s, declared the agreement recently. It means that Microgame will work with Caesars to promote the WSOP brand in Italy with online and casino-based tournaments. Microgame (not to be confused with Microgaming) run the largest online poker network in Italy and now have exclusive rights to satellites for the WSOP Main Event for Italian players.

Just last month, Italian player Filippo Candio bluffed and bragged his way to a $3,092,545 payday in the World Series of Poker after finishing fourth place in the $10,000 Main Event – if he wants a repeat performance for cheap then he has to go through Microgame. Though we reckon he’s probably good for the $10,000 at this point.

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Tags: Poker News, WSOP, online, gaming, enters, Italian, market, with, Microgame