Ultimate Poker Closes Nevada Doors

Ultimate Poker Closes Nevada Doors

Saturday, 15 November 2014

So much for first mover advantage. The first legal online poker room to operate in Nevada, Ultimate Poker, has announced that it has ceased operating in the state.

Ultimate Poker dealt its first online hand in April 2013 and signed up Big One For One Drop Winner Antonio Esfandiari as a brand ambassador. Players at the site managed to rack up 10 million hands during its first three months of operation but revenues fell flat.

“As has been the case in other jurisdictions, online poker revenues in Nevada have fallen far short of original projections,” said Tom Breitling, Chairman of Ultimate Gaming. “Moreover, the state-by-state approach to online gaming has created an extremely cost-prohibitive and challenging operating environment. These factors have combined to make the path to profitability very difficult and uncertain. Consequently, we have decided to cease operations.”

“We are grateful to the Nevada Gaming Commission and Gaming Control Board for allowing us to be the first company to operate online poker in Nevada and greatly appreciate their leadership and support as the first state to license and regulate online poker," Breitling added. “We are working closely with the Gaming Control Board to ensure a smooth transition for our customers as we cease Nevada operations.”

Ultimate Poker shut down its New Jersey operation in September.

At present, legal, regulated online poker is only allowed in New Jersey, Nevada and Delaware.

Tags: Ultimate Poker, regulation, Nevada