Shane Lynch signs Ladbrokes Poker sponsorship deal

Shane Lynch signs Ladbrokes Poker sponsorship deal

Tuesday, 9 March 2010

One time boyband singer and now budding racing driver Shane Lynch is the latest celebrity to take to the poker tables.

Lynch, who got his introduction to poker while standing in for Ronan Keating at the 2008 Irish Poker Festival, has penned a year long deal with Ladbrokes Poker. The sometime pop star and now part time motorsport driver will play in a host of tournaments culminating in an appearances in the Ladbrokes sponsored Irish Poker Festival in Killarney. The bookie has offered to donate £1,000 to charity should Lynch finish in the top 100.

Commenting on his new deal, Lynch said, “I’d always been a bit intimidated by the poker scene; I’d seen it on TV and found the whole thing a bit baffling. But having spent time with the Ladbrokes players at a few events last year, I’ve seen that you don’t need to be an expert to give it a go. I’m really looking forward to getting into this poker journey, learning more and having some great fun along the way.”

Kate McLennan Head of Ladbrokes Poker added, “Shane is the perfect ambassador for – he’s a great guy and totally down to earth. We want to show that poker is for everyone. We’re not like other sites that spend huge amounts on poker professionals that their players will never be able to relate to. is the site that’s friendly, accessible, where all ages and abilities come together. Poker takes a moment to learn and a lifetime to master. With Shane, we want to show that anyone can give it a go and have fun.”

You can follow Shane's progress or sign up for an account (and get an initial bonus of 100% up to £600) by visiting

Tags: Poker News, Shane, Lynch, signs, Ladbrokes, Poker, sponsorship, deal