Real-money Facebook deal for 888

Real-money Facebook deal for 888

Wednesday, 12 December 2012

888 Holdings has signed a deal that will see it premiere real-money products on Facebook. The agreement will see it offer a range of real-money bingo and casino for players in the UK using the world’s most popular social network with poker expected to follow late in 2013.

“888 has long recognised the potential for social gaming,” said Itai Frieberger, Chief Operating Officer for 888.

“Our Facebook ‘freemium’ play-for-fun offerings have found a significant audience and we are very excited by the opportunity that real-money gaming on Facebook provides. We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real-money and social gaming.”

888 stated that it will use its existing social-facing operation to launch a bingo application on Facebook followed ‘shortly’ by casino games including a portfolio of slots.

“Facebook is a great platform for playing games with your friends and we are really pleased to be working with 888, who has a strong reputation on both the quality and safety of its games,” said Julien Codorniou, Games Partnerships Head Europe for Facebook.

Tags: 888, Facebook