PokerStars Debuts BetStars

PokerStars Debuts BetStars

Wednesday, 23 December 2015

PokerStars has launched a new sportsbetting brand initially offering a range of betting options across more than 25 sports including tennis, football and basketball.

The BetStars brand has gone live additionally offering eSports and poker while its range of sportsbetting markets is due to be expanded during 2016 beginning with horseracing.

PokerStars announced that in-play betting will also be a central plank of the strategy for BetStars with the service already live in the UK.

“We're very excited about the launch of the BetStars brand and expect it to be one of the most talked about sportsbetting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan,” said Rafi Ashkenazi, Chief Executive Officer for Rational Group.

“We're applying the same dedication and passion we have for poker to sportsbetting and intend to create an authentic world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans."

Tags: PokerStars, BetStars, Rafi Ashkenazi, Rational Group