PKR in Mixed Martial Arts sponsorship deal

PKR in Mixed Martial Arts sponsorship deal

Friday, 14 January 2011

Award-winning 3D poker room has signed a deal with the British Association of Mixed Martial Arts (BAMMA) to be come its official gaming partner. The deal will see PKR branding appear at all BAMMA's live and televised fights in 2011. In return, BAMMA imagery will feature on PKR's poker site.

PKR Marketing Manager, Erika Schwartz Poole, said, “It is with great pleasure that we announce our official partnership with BAMMA. Mixed Martial Arts is becoming hugely popular and we are very much looking forward to working with them throughout the coming year.”

The profile of Mixed Martial Arts has increased in the UK in recent times thanks to extensive TV coverage on Bravo and fighters like Tom ‘Kong’ Watson, Bob ‘The Beast’ Sapp and Alex ‘Reidernator’ Reid who is better known as being the other half of tabloid favourite Jordan.

Liam Fisher, BAMMA vice president of business development added: “2011 is a very exciting year for MMA in the UK and to partner with such an innovative and high profile company such as PKR is a true testament as to how much this business has to offer its partners.”

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