gets Loaded with Nuts gets Loaded with Nuts

Friday, 18 December 2009 has announced a partnership with two of the best selling men’s magazines in Britain, Nuts and Loaded.

The partnership will see the creation of Nuts and Loaded branded poker rooms which will allow players to play on the poker tables while surrounded by images some of the magazines’ hotties. Players will also be able to access PKR’s extensive strategy content as well as being offered special promotions throughout the year.

PKR marketing director Simon Prodger says, “We think that the collaboration with IPC Media is a perfect matchup of brands. Nuts and Loaded readers are spot on for us, and by having branded environments within our game, we offer them a unique poker experience.”

Nuts publisher, Clair Porteous adds, “Between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online. Both are iconic men’s lifestyle brands and collaborating with a partner of the calibre and scale of PKR really ticks all the boxes.”

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