Online poker brand goes to play in the Sandpit

Wednesday, 2 February 2005

UltimateBet.com has appointed Sandpit, the collection of communications specialists operating under the FCB London umbrella, to handle its UK launch.
The company plans to put £4m behind an on- and offline campaign, to capitalise on the upcomin

UltimateBet.com has appointed Sandpit, the collection of communications specialists operating under the FCB London umbrella, to handle its UK launch.
The company plans to put £4m behind an on- and offline campaign, to capitalise on the upcoming relaxation of Britain's gaming laws.
The assignment, awarded with the help of the AAR, is the first major business Sandpit has won. The operation has been developing as an alternative to the conventional agency model. It encompasses a graphic-design team, illustrators, web designers and an interactive TV operation.
All elements operate as independent businesses, but come together to pitch for major accounts in order to give prospects access to a diverse array of creative talent. Media buying for the account will be handled by FCB.
Jonathan Rigby, FCB's managing director, said: 'UltimateBet sees the UK as a natural market because of the opportunities afforded by its massive growth.'



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