New deal between Real Madrid and

New deal between Real Madrid and

Wednesday, 29 May 2013, the company behind and, is in the ‘final stages’ of agreeing a long-term deal to serve as the official digital partner of Spanish football giants Real Madrid.'s six-year shirt sponsorship deal with Madrid draws to a close at the end of this season with the new agreement set to focus on permiter signs at the club's Bernabeu Stadium as well as the Real Madrid website.

“Our decision not to renew the shirt sponsorship brings to an end one chapter in our relationship with Real Madrid, which has delivered six highly successful years of brand promotion for bwin on the shirts of one of the world’s truly global football brands,” said Norbert Teufelberger, Chief Executive Officer for

“We now look forward to beginning the next chapter by leveraging our brand strengths to drive revenues and create premium content for our customers and Real Madrid’s millions of followers. We remain committed sponsors and wish Real Madrid every success in the club’s pursuit of more trophies.” said that the new deal will place it ‘at the centre of promotional activities for one of the world’s most popular football clubs’ and also see its bwin brand integrated into Real Madrid’s website, social media and mobile apps. The agreement will also include the creation of co-branded gaming products as well as marketing campaigns featuring Real Madrid players.

“Our partnership with as our shirt sponsor has been very constructive and beneficial for both parties,” said Florentino Perez, President for Real Madrid, which is due to finish in second spot this season behind rival Barcelona.

“We are pleased to have contributed to the success of the bwin brand and are grateful to have had the opportunity to learn and share experiences with one of the most dynamic and innovative companies.”

Tags:, Real Madrid