New Report Reveals Poker Industry Threats and Opportunities

Thursday, 10 August 2006

Research and Markets has announced the addition of 'The Global Business of Poker Report' to their offering, presenting readers with an insight into how recent measures designed to crack down on online gaming and gambling will affect your business or

Research and Markets has announced the addition of 'The Global Business of Poker Report' to their offering, presenting readers with an insight into how recent measures designed to crack down on online gaming and gambling will affect your business or the industry more generally.
The report, written by Rachel Church, examines the main issues surrounding the poker industry including market overviews; areas of opportunity; factors affecting growth in the industry such as broadband penetration, legislation and other online games; marketing strategies of poker companies; demographics of players; prize funds compared with other games and sports; as well as television exposure.
Also included are the results of a huge survey into the industry which quizzed sports professionals on their opinions on the poker industry and where it is headed.
Key findings from the survey included PartyPoker top as the most recognised poker brand, new legislation offering the biggest threat to the poker industry and that online poker playing respondents tend to play weekly whilst offline poker players tend to play very occasionally.
The report is aimed at professionals within the sports industry such as bookmakers, games producers, broadcasters, consultants and investors, as well as at sports properties that might be considering sponsorship from a poker company.



Tags: Poker News, New, Report, Reveals, Poker, Industry, Threats, and, Opportunities