Annette_15 advert banned

Annette_15 advert banned

Wednesday, 16 September 2009

The Advertising Standards Authority (ASA) has banned an email advert sent out by Betfair Poker because it “could encourage young people to gamble”. The advert featured a picture of Annette Obrestad and the tagline “Online experience is measured in games, not years. Join the new breed. Annette_15".

The ASA upheld a complaint, saying that the advert "was likely to have particular appeal to children and young people, and that, by representing a successful young poker player with the implication she was 15 years old, it could encourage young people to gamble and was therefore irresponsible".

Betfair also ran into trouble over the fact that Obrestad is just 20 and only people over 25 are allowed to feature in marketing for gambling.

In response, Betfair said, “it did not believe the ad would encourage children and young people to gamble, partly because of the way the email was distributed and partly because of the technical measures they used to prevent children and young people from gambling on their site,” adding “Obrestad was featured in the ad not because of her age but because of her standing as a poker professional and champion who had had a profound effect on the game.”

The former WSOPE Main Event winner won’t be used in Betfair advertising material in the UK again.


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Tags: Poker News, Annette_15, advert, banned