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To celebrate the launch of the new James Bond film, Casino Royale, 888.com is organising its own Royal Casino by staging a poker tournament with the heirs to the throne – Prince William, Prince Harry, Princess Beatrice and Peter and Zara Phillips.
The one off poker game will see the younger royals play one hand of Texas Hold’em poker, the very same game that plays a central role in the plot of Casino Royale. Battling it out for a charity pot of £1 million the winner of the hand will be receiving £600,000 to donate to a charity of their choice. Each of the other royals will get to donate £100k to their chosen charity.
“This will be the real Casino Royale,” said Matt Robinson, 888.com head of offline marketing. “Royalty and card playing are intrinsically linked in history.
“With the advent of the new Bond film it seems only logical to stage a royal poker event in the name of charity,” Robinson said. “We are hoping the royals will be flushed with pride and our approach to the young royals will raise lots of money for good causes.”

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